France - Western Europe
Sports Management

KEDGE Business School MSc International Sport & Event Management


Program overview

This programme created 20 years ago, is widely recognised by sport industry professionals as a leading reference in their field. The strength of the programme lies in its ability to train managers in line with the requirements of this highly specific and demanding market.

You will have access to the stakeholder network like ATP, WTA, UEFA, Vinci Stadium, OM, Oreca, NBA, Generali, BNP Paribas, PSG, Sporsora…

Professional sport is a highly relational environment and requires support and coaching from industry insiders. All our students benefit from personalised coaching with senior executives, who help them fine-tune their professional project and build their personal network.

Curriculum (courses, subject modules)


  • Commercial business strategies in sport organisation
  • Commercial sponsorship and sport-related mass communication
  • Sport media business and market studies
  • Sport career services
  • Communication plan and cultural marketing applied to the sport industry
  • Legal framework for sport competitions and their stakeholders*


  • Sportainment: business and digital management for & with fans
  • Brand management in sport organisations
  • Sport consulting
  • Corporate social responsibility, digital marketing and sales management
  • Economics and finance of professional teamsports
  • Contractual organisation of sport events*

*Courses also available in French



Depending on your project and your programme you could be eligible to one of these seminars:

  • Doing business in global and emerging markets
  • SAP ERP Software
  • Open Innovation
  • Management crisis
  • Excellence, Luxury and "Made in"
  • Negociation game
  • Embodied leadership




Admission conditions

Required diploma(s) :

  • Bachelor
  • Master

Tuition & Fees

Between 14000 and 22500 euros


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  • CV
  • Copy of your passport
  • Highest degree certification
  • Certificate of achievement or transcript of your current studies
  • TOEFL ≥ 550  / IBT ≥ 90 / TOEIC ≥ 780 /  IELTS ≥ 6.5 or equivalent 
    Except for students who have studied in English abroad (at least 2 years)
  • 120 euros of application fee to pay online to send your application. (Prior to submitting your online application, you will be prompted to pay the non-refundable application fee. The application fee must be paid online by credit card when you submit your application. Your application will not be complete until we receive payment of the application fee. The application fee may not be applied toward any future applications at KEDGE Business School.)

NOT MANDATORY - Other documents

  • Other degree
  • Recommandation/Cover letter
  • University/school certificate
  • GMAT / GRE score will be to the candidate’s advantage


This is a 30-minute Skype interview for all applicants regardless of their nationality or location. As soon as your application file is registered, you will receive an email from KEDGE to organise your interview.

IMPORTANT: Apply as soon as possible because of the visa procedure.

The admission is made on your file examination + skype interview.

Employment opportunities & career impact

Average time for obtaining the first job offer : 90% of graduates find a job within 6 months after graduation

Employment opportunities :

This high-level programme has trained more than 500 managers in 20 years, who now work for major companies and international sporting organisations holding senior positions such as:

  • Head of Partnership/Sponsorship,
  • Business Manager,
  • Brand Manager,
  • Project Manager - Events,
  • Guests Services Manager,
  • Head of Sponsoring and Public Relations,
  • Communication Manager,
  • Head of Marketing/Merchandising/Ticketing,
  • Head of Promotion for Sport Brands,
  • Stadium Manager, Consultant in Sport Marketing,
  • Hospitality Manager

Program enrolment information and statistics

Students Age
Minimum age 24 years
Average age 30 years
Maximum age 40 years
Students Full Time work experience
Average Full Time work experience 5
Maximum Full Time work experience 10

Application Deadlines

MSc in 1 year :

Admission level : International Bachelor's degree (4 years)

Duration : 18 months

Degree : Master of Science

Campus : Marseille

Language : English

MSc in 2 years :

Admission level : Bachelor's degree

Duration : 30 months

Degree : Master of Science

Campus : 1st year in Bordeaux or Marseille - 2nd year in Marseille

Language : English

Faculty profiles

KEDGE Business School's faculty is made up of almost 183 full-time lecturers and several hundred professional and academic speakers who teach at our French and international campuses.

The full-time faculty is comprised of lecturers-researchers, 90% of whom hold a PhD. 44% are international professors from over 30 different countries.

Due to the dynamics of the merger process, globalisation and the growth Kedge Business School is experiencing, it now boasts a substantial and incredibly diverse faculty, a strong asset in the face of new challenges in the fields of research and education.

Academic Excellence:

KEDGE is one of the European leaders in academic research on management, with a very ambitious research output.


KEDGE produces the equivalent of one article in a top-ranking journal every day.

In the 2017 ranking of best schools for research in management performed by L'Etudiant, the leading French magazine covering student orientation, KEDGE Business School came out on top in France with a total of 103 articles across all categories published by its faculty in 2015.

This exceptional performance is the result of its excellence strategy applied since the School's creation in 2013.

With three Centres of Excellence: Marketing, Supply Chain and CSR, and five Centres of Expertise: Wine & Spirits, Innovation & Entrepreneurship, Health Management, Finance Reconsidered and Creative Industries & Culture, the School affirms its academic expertise on several key issues in management sciences.

Campus facilities & Student Life


The Marseilles campus is located in the 9th arrondissement, in pleasant surroundings close to the calanques. It is well connected in terms of public transport (with Line 21 serving the city centre


The 9th, 8th and 6th arrondissements are the best ones to look at.

The liveliest and best areas to live in Marseilles city centre are Préfecture, Castellane, Perier, and Cours Julien.

The school is located in the 9th arrondissement, in the Luminy area. As a general rule, it is advisable to choose somewhere that is close to a Bus 21 stop which goes straight to the school.

You can check public transport in Marseilles at:

Spaces in residences are limited especially during the Fall semester thus we recommend our International students to look into off-campus accommodation as well.

KEDGE Business School proposes rooms in 2 main student residences which are located on Luminy Campus (Alotra and Estudines).

The monthly rent may vary between 260€ and 470€ (depending on the room size and the residence). 
Reservation for rooms on campus need to be done at least 3 months in advance and directly to the Housing department itself. Rooms are allocated on a first-come, first-served basis.

Residences in town

·         Easymomenthome

·         Furnished Apartments in Marseilles

·         Odalys Campus

·         Estudines

Partner agencies of Kedge Immo Marseille

·         Guisimmobilier

·         Easymomenthome

·         Nespick

·         Studentmundial

·         Axis estate agent

Group Facebook of student offers of Kedge BS

Further information about on campus residences and housing options in Marseille can be found in the International Student Handbook.

Visit also our international housing platform This website is free to use and operating on a student-to-student basis

KEDGE Contact :

Mihaela Gamerre - International Student Office

+33 (0)4 91 82 73 14

Arrival information

Pick up assistance

The closest airport to travel to Marseille is the Marseilles-Provence Airport in the city of Marignane which is located at 30 minutes by car from Marseille town center.

The easiest way to get to town (to the Saint-Charles train station) is to take the airport shuttle:
It leaves every 20 minutes from 5:10am to 00:10am and costs 8,50€ one way and takes 30 minutes.

From the train station, KEDGE BS and its International Students Association InterAct offer each semester a pick-up assistance (free service) to reach our campus. The dates of the pick-up service will be communicated through the dedicated orientation session KEDGE BS website.


The InterAct association supports the International Student Office in facilitating the integration of international students among the French students through the organization of activities all year round.

Do not hesitate to contact The InterAct association on Facebook

Life in Marseille

Please download the International Student Handbook for more information related to the city of Marseille, transportation, accommodation, estimated expenses, health & insurance, banks, visas, scholarships.

Visit the campus

Download files

Student handbook - Marseille (PDF - 2.8 MB)