France - Western Europe
Marketing
28
***

NEOMA Business School MSc Marketing French Excellence

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Program overview

The M.Sc.in Marketing French Excellence programme starts with the fundamentals in Marketing . It is structured into three semesters. Courses start at the beginning of the month of September and finish at the end of the month of April. From then, the curriculum follows on with practical experience, namely a professional mission (4 to 6 month internship, or employment) and culminates with the final dissertation and the oral defense.

Curriculum (courses, subject modules)

SEMESTER 1 – October to December, Fundamentals of Marketing

Millenial Marketing

Operational Marketing

International Strategic Marketing

Quantitative Tools for Marketing

Consumer Behaviour

Motivation and the buying process from a French sociocultural perspective.

 

SEMESTER 2 – January to May, French Marketing

Brand Management

Market Intelligence

Luxury Marketing

Retail Marketing

High-Tech Marketing

Cultural Marketing

Service Marketing

 

SEMESTER 3 – June to December, Marketing in practice

Internship (4-6 months)

Research Dissertation

Admission conditions

Required diploma(s) :

  • Bachelor
  • Master

Employment opportunities & career impact

Annual salary after graduation

  • Average Salary : 36000 € (EUR)
  • Minimum Salary : 30000 € (EUR)
  • Maximum Salary : 40000 € (EUR)

Average time for obtaining the first job offer : 62% of our students find employment before they graduate? 97% within three months and 100% within six month of graduation.

Employment opportunities :

The marketing-related opportunities, either in SMEs or in blue-chip companies to which you can aspire:

  • Marketing Manager
  • Category Manager
  • Brand Manager
  • Event Manager
  • Marketing Operations Manager

71% of the M.Sc. in Marketing French Excellence programme start their career abroad.

Application Deadlines

Applications are received up to the end of June. Our system is flexible and open as applications are dealt with as they come in. A personalised approach is privileged in the treatment of each application.


Faculty profiles

70% of professors from academia (PhD holders).

30% of professional professors.

50% of the faculty is international.


Campus facilities & Student Life

The programme is taught on Rouen campus, in the region of Normandy, an hour away from Paris. Accomodation is available either on university campus or in the town centre of Rouen. For further information on how to apply for a studio flat or a room, you may check the following link http://www.neoma-bs.com/en/students/life-on-campus/neoma-life-on-campus. A dedicated contact from the International Student Services Centre will also guide you in the different administrative steps (visa, accomodation...).


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Legend

  • Video interview with the program director

  • Additional information / brochure

  • Request info / Application

Rank School / Program
Spain
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Denmark
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Netherlands
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France
4
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Ireland
5
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Norway
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Italy
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United Kingdom
8
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France
9
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Portugal
10
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France
11
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Finland
12
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Netherlands
13
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France
14
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France
15
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United Kingdom
16
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France
17
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Denmark
18
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Portugal
19
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United Kingdom
20
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Belgium
21
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Italy
22
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Sweden
23
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Spain
24
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France
25
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Greece
26
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Portugal
27
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France
28
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France
29
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Italy
30
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Ireland
31
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France
32
Ireland
33
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United Kingdom
34
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Ireland
35
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France
36
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France
37
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Italy
38
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United Kingdom
39
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Spain
40
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Sweden
41
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United Kingdom
42
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United Kingdom
43
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Netherlands
44
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Norway
45
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Portugal
46
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Greece
47
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Portugal
48
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France
49
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United Kingdom
50
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